Date: Sunday, February 2, 2014
Location: Canoe Studios, NYC
Esquire and Canoe Studios partnered for our 2nd annual Super Bowl viewing party, presented by Heineken. The event, which was hosted by EAG Sports Management Athletes N.Y. Giants’ Aaron Ross and Olympic Gold Medalist Sanya Richards-Ross, brought together over 900 guests for the big game in New York City.
Guests enjoyed a variety of activations throughout the event including a Heineken photo booth, an Alec Bradley Cigar lounge, and the chance to play in the All In magazine charity poker tournament featuring World Series of Poker Champions Chris Moneymaker and Jamie Gold. DJ Tom Macari kept guests moving as they enjoyed a selection of Heineken, Heineken Light and Heineken Dark, catered treats by Canoe Studios, specialty cocktails by Grey Goose vodka and a D’USSÉ Cognac sipping station. Special thanks to Sony, our official 4K ultra HD TV provider for the event.
Date: Monday, January 13, 2014
Location: New York City
Woodford Reserve and Esquire crowned this year’s Master of the Manhattan at the NYC gala finale event of the Manhattan Experience cocktail competition. Master of Ceremonies Ted Allen guided the energetic crowd as top regional bartenders displayed their mixology expertise for a panel of notable industry judges. Miami’s Virginia King took home the title with her masterful creation, Look At Me Like You Don’t Want Me To Go.
View the winning recipe at www.woodfordreserve.com/manhattanexperience
Date: Saturday, December 14, 2013
Location: Los Angeles, CA
Dolce & Gabbana + Esquire hosted a fall fashion event that highlighted an exclusive ‘Gentleman of Taste’ experience for VIP’s in D&G’s Beverly Hills retail location.
In addition to Dolce & Gabbana’s 2014 Fall Collection, the event showcased a number of classic lifestyle activations such as a Tuscan wine tasting, modern cocktail making and tie/pocket square instruction.
Date: October 2013
Location: Paley Center for Media, New York City and Los Angeles
In October 2013, Esquire partnered with Bloomingdale’s to create four invite-only events at the Paley Center for Media in New York and Los Angeles in honor of the 50th Anniversary of the British Invasion. Guests received a once-in-a-lifetime look at The Beatles’ legacy in music and film through a series of special panel discussions hosted by renowned Beatles authority, Mark Lewisohn. Each evening, Mr. Lewisohn engaged a different set of distinguished panelists who shared their insider and intimate knowledge of The Beatles. In addition to the dynamic roundtables, guests enjoyed sumptuous bites, British-themed cocktails, and great conversation with Mark and panelists both before and after the events.
Event Partners: Tanqueray, VisitBritain, Hardy Amies, Kent & Curwen, Rock Paper Photo, Ted Baker London
Date: Tuesday, October 1, 2013
Location: SoHo, NYC
Johnnie Walker and Esquire created an exclusive, curated exhibit showcasing Esquire’s Life of Man, highlighting photographer Mark Mann’s vision at House of Walker.
The exhibit was unveiled October 1st at the House of Walker with a standing-room only crowd on hand to hear Mark Mann’s Next Step story. Immediately after Mark Mann’s Q&A with Johnnie Walker’s Master of Whiskey, Stephen Wilson, guests were able to view the portraits and interact with the content through Johnnie Walker’s unique Perch display.
- Dynamic & memorable display of Life of Man portraits by photographer Mark Mann
- Exclusive Q&A with Johnnie Walker host and Master of Whiskey, Stephen Wilson, and Esquire’s Life of Man photographer, Mark Mann
- Exclusive Life of Man exhibit and interactive display table
- DJ Mick spinning on 2nd floor following Q&A/interview
- 150 guests, including Esquire and Johnnie Walker VIPs
Date: Friday, September 27, 2013
Location: PowerHouse Arena, DUMBO
Tequila Herradura and Esquire partnered to co-host the launch event for the Herradura Barrel Art Collection – challenging artists from around the country to transform Tequila Herradura oak barrels into inspiring works of art. Held at Brooklyn’s PowerHouse Arena, guests viewed barrels transformed by 10 local NYC artists, learned the compelling inspiration behind each barrel creation, and were treated to a menu of specialty Tequila Herradura cocktails and delicious hors d’oeuvres.
HHerradirThe jury-selected winner of the NYC Barrel Art Collection event received $10,000 and will compete to be the grand prize winner at the Herradura Barrel Art Collection Finale held in Miami. The winning artist will receive a prize of $100,000. Tequila Herradura has joined forces with Creative Capital, an organization dedicated to supporting innovative and adventurous artists nationwide through funding, counsel and career development services.
Date: Tuesday, November 12, 2013
Location: Classic Car Club, NYC
On Tuesday, November 12th, TUDOR Watch USA and the Hearst Men’s Group partnered to create a stylish showcase event for TUDOR’s 2013 Collection and brand heritage entitled, STYLE & SPEED. The event was co-hosted by Russell Kelly, TUDOR Watch USA Brand Manager; Larry Webster, Editor in Chief of Road & Track magazine and Nick Sullivan, Esquire magazine’s Fashion Director. The event brought together 100 VIP guests at the Classic Car Club in downtown NYC – the mecca of stylish and collectible cars.
The focus of the event was to showcase the 2013 Collection of TUDOR USA Watches, which were beautifully displayed in branded vitrines. Guests were also able to experience the TUDOR Watch Audi A8 racing car from their formula series, which was brought in exclusively for the event. VIP Guests enjoyed a selection of cocktails courtesy of a Johnnie Walker Platinum tasting bar, while listening to the tunes of DJ Stef Nova and sampling hors d’oeuvres from On The Mark Caterers. As guests departed, they were treated to a TUDOR Watch gift bag.
Date: Tuesday, September 17, 2013
Location: Highline Stages, NYC
In October, Esquire celebrated its 80th Anniversary with an exclusive event at Highline Stages in New York City. The celebration was also the launch event for NBCUniversal’s The Esquire Network – the new men’s lifestyle cable channel.Esquire magazine Editor in Chief, David Granger and Esquire Network General Manager, Adam Stotsky co-hosted the event, which brought together over 800 VIP guests – and was sponsored by Johnnie Walker and Porsche.
The Roots’ Questlove kept guests moving as they experienced an exclusive photo exhibit by noted photographer Mark Mann entitled, The Life of Man, which was a living portrait of 80 accomplished, extraordinary men, one born in each year of Esquire’s history.
Date: Tuesday, September 10, 2013
Location: Hearst Tower Galleries
Esquire hosted the world premiere of “The Life of Man” photography exhibit in the Galleries of the Hearst Tower on September 10, 2013. Created as part of Esquire’s 80th Anniversary celebration, the exhibit includes photographs by Mark Mann of 80 extraordinary men – presidents, rock stars, movie legends, space babies – one born in each year of Esquire’s history.
Date: Monday, October 7, 2013
Location: Le Cirque, NYC
For more than thirty years, Esquire’s Best New Restaurants has been Esquire’s annual listing of the country’s finest new eating establishments. Esquire’s Chef’s Dinner is a celebration of the featured chefs in the Best New Restaurants article.
On Monday, October 7th, Esquire hosted its’ annual Chef’s Dinner at Le Cirque restaurant in New York City, in honor of Esquire’s 2014 Hall of Fame recipient, Sirio Maccioni, and the Maccioni family.
Esquire’s Chef’s Dinner ‘by invitation only’ event was hosted by Esquire’s Editor in Chief David Granger and Esquire’s Food & Travel Correspondent John Mariani.
Event Partners: Absolut Elyx, City of Hope, United Airlines
Featuring George Esquivel Shoe Collection
Date: Tuesday, October 15, 2013
Location: Los Angeles, CA
In October, Tommy Hilfiger & Esquire partnered to host a Fall Shopping Event at their newly designed retail location in Los Angeles. The event showcased the newly launched George Esquivel shoe collection – an exclusive partnership between Hilfiger and the boutique shoemaker. Approximately 400 guests attended the event, with a portion of the evening’s proceeds going to Giving Children Hope. Guests were able to meet and interact with George Esquivel shoe craftsmen and learn how the 2013 Collection is made.
Date: Wednesday, November 13, 2013
Location: Carriage House, Chicago
On Wednesday, November 13th, Esquire, along with event partners Negra Modelo Beer and Gabbiano Wines, hosted an exclusive by invitation only event to celebrate Chicago’s Carriage House being named to Esquire’s 2013 ‘Best New Restaurant’ list.
Over 150 guests attended the event, which was hosted by Chef/Owner of Carriage House Mark Steuer. VIP guests of Esquire and Carriage House sampled incredible southern cuisines by Chef Steuer and enjoyed either Negra Modelo Beer or Gabbiano Wine selections.
Event Partners: Negra Modelo Beer, Gabbiano Wine
Date: Monday, July 22, 2013
Location: Hearst Tower - 44th Fl., NYC
On Monday, July 22nd, Jack Victor celebrated their 100th Anniversary with a celebration event co-hosted by Esquire magazine at the Hearst Tower. Guests were welcomed by Jack Essig, Hearst Men’s Group SVP, Publishing Director & Chief Revenue Officer, who then introduced Alan L. Victor, Jack Victor Limited Chairman, who talked about the history, craftsmanship and heritage of Jack Victor. Three hundred and fifty (350) of the most notable executives in the menswear industry attended the event, and were given a commemorative Jack Victor Centennial Pen as they departed the event.
Date: Thursday, July 4, 2013
Location: Ruschmeyer’s Hotel, Montauk
To celebrate the best of summer and the sea, Sperry Top-Sider hosted a festive Vacationland Party on the 4th of July at the exclusive Ruschmeyer’s Hotel in Montauk. During the all-day event, hundreds of invited guests enjoyed a DJ set by Phantogram, delectable bites from Island Creek Oysters, and Sperry-inspired cocktails. In the Esquire Lucky 13 Suite, VIP guests were able to kick off the holiday weekend with refreshing spa services including straight edge shaves, trim ups, gentlemen’s facials and manicures provided by SPIFF NYC. All had a grand time as evidenced by the many photos snapped at the Sperry-Esquire photo booth on site.
Client: Fossil Swiss
Timing: March - May 2013
In March 2013, Fossil launched a new, higher-end watch line under the name of Fossil Swiss. This collection features automatic-movement watches that contain hundreds of independent moving parts which are assembled by hand and combine American ingenuity with Swiss craftsmanship. Fossil was looking for a media partner to help elevate their brand positioning (see Integrated Packages tab) to accommodate this new, more expensive product line.
Esquire Productions created an elegant, 60-second spot for Fossil showcasing their high-end watches with time lapse photography in different still life scenarios. The video ran on Esquire.com, Esquire international websites, and on Esquire’s social platforms.
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