Client: The Art of Shaving
Timing: May 2011
Esquire worked directly with The Art of Shaving (TAOS) to increase its perception as a luxury grooming brand via the endorsement of Esquire readers.
Esquire created a custom in-home, product-use survey among qualified Esquire readers—which served as the foundation of an integrated 360-degree program across all Esquire media channels and all TAOS venues, including print, online, and iPad.
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