The Art of Shaving

Client: The Art of Shaving
Timing: May 2011

Esquire worked directly with The Art of Shaving (TAOS) to increase its perception as a luxury grooming brand via the endorsement of Esquire readers.

Esquire created a custom in-home, product-use survey among qualified Esquire readers—which served as the foundation of an integrated 360-degree program across all Esquire media channels and all TAOS venues, including print, online, and iPad.